Zalando Sports Club
To activate the sports segment at Zalando, and bring more awareness to the brand as the main sponsor for Copenhagen Half Marathon, we created Zalando Sports Club.
The goal was to activate 6 influencers and their +1’s.
For this we hired Kallon Training to do 3 different workouts in different places in Copenhagen; Statens Museum for Kunst, Frederiksberg Gardens and Amager Strand.
The event was of great success and might continue in August.
The event was by Patriksson Group, where I was hired as a consultant.
- Image by Niki Wacherhausen
- Cast, text and project management by me
photos: Ingen Paniki