Vagabond ‘Atelier’ launch with Sophia Roe
For the launch of Vagabond shoemakers autumn-winter collection of their premium line Atelier by Vagabond, Patriksson was approached to assemble a proposal to execute three mini influencer events in Stockholm, Copenhagen and Oslo. The purpose of this activation is to create visibility and buzz for the new Atelier collection and to recruit and maintain relationships with tier 1 influencers. Furthermore to create qualitative profile driven content for Vagabond channels, and ultimately drive conversion and sales.
TALENTS: Sophia Roe
- - Creative Concept
- - Production
- - Management
- - Identify & negotiate influencer
- - Project lead