Julie Hyld


Creative communication
Branding
Strategy
Client management
Social media strategy
Activations
Marketing
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Vagabond ‘Atelier’ launch with Sophia Roe



For the launch of Vagabond shoemakers autumn-winter collection of their premium line Atelier by Vagabond, Patriksson was approached to assemble a proposal to execute three mini influencer events in Stockholm, Copenhagen and Oslo. The purpose of this activation is to create visibility and buzz for the new Atelier collection and to recruit and maintain relationships with tier 1 influencers. Furthermore to create qualitative profile driven content for Vagabond channels, and ultimately drive conversion and sales.


TALENTS: Sophia Roe

OUR TASK
  • - Creative Concept
  • - Production 
  • - Management
  • - Identify & negotiate influencer
  • - Project lead 




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November 2020



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julie.hyld@juliehyld.com