Julie Hyld


Creative communication
Branding
Strategy
Client management
Social media strategy
Activations
Marketing
c’est moi, Hyld Studio

BLANCA exclusive Vagabond CPHfwSS22


Vagabond was set to release an exclusive version of their Blanca shoe during Copenhagen Fashion Week SS22. To activate and bring focus to the shoe, we chose to do a streetstyle activation of different local and international influencers wearing the shoe.
We targeted four (4) influencers to only do still images of, and one (1) hero to do still and video. The influencers were to participate in a streetstyle shoot in correlation to Copenhagen Fashion Week wearing Blanca, styled in their own way, post on their social media channels and wear them to at least one fashion show. 

TALENTS: Karla Alajdi, Emma Fridsell, Tine Andrea, Hanna MW and hero Freja Wewer. 


MY TASK
  • -Ideation and creation
  • -Campaign lead
  • -Content production management
  • -Execution
  • -Negotiation 





photos: Ditlev Rosing


August 2021



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julie.hyld@juliehyld.com