Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

BLANCA exclusive Vagabond CPHfwSS22

Vagabond was set to release an exclusive version of their Blanca shoe during Copenhagen Fashion Week SS22. To activate and bring focus to the shoe, we chose to do a streetstyle activation of different local and international influencers wearing the shoe.
We targeted four (4) influencers to only do still images of, and one (1) hero to do still and video. The influencers were to participate in a streetstyle shoot in correlation to Copenhagen Fashion Week wearing Blanca, styled in their own way, post on their social media channels and wear them to at least one fashion show. 

TALENTS: Karla Alajdi, Emma Fridsell, Tine Andrea, Hanna MW and hero Freja Wewer. 

  • -Ideation and creation
  • -Campaign lead
  • -Content production management
  • -Execution
  • -Negotiation 

photos: Ditlev Rosing

August 2021