Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Vagabond ‘streetstyle’ CPHFW SS21

Patriksson Communication produced the streetstyle activation during Copenhagen Fashion Week with local influencers for the launch of the chunky Loafers, Cosmo and Alex. Patriksson targeted 3 profiles that fit the Vagabond brands and set up a streetstyle campaign. The influencers were to participate in a street style shoot in correlation to Copenhagen Fashion Week wearing vagabond Chunky Loafer, styled in their own way and post on their social media channels.

TALENTS: Freja Wewer, Ella Karberg, Anna Sarlvit 

  • -Ideation and creation
  • -Campaign lead
  • -Content production management
  • -Execution
  • -Negotiation 

photos: Søren Jepsen, The Local

August 2020