Julie Hyld


Creative communication
Branding
Strategy
Client management
Social media strategy
Activations
Marketing
c’est moi, Hyld Studio

Vagabond ‘streetstyle’ CPHFW SS21



Patriksson Communication produced the streetstyle activation during Copenhagen Fashion Week with local influencers for the launch of the chunky Loafers, Cosmo and Alex. Patriksson targeted 3 profiles that fit the Vagabond brands and set up a streetstyle campaign. The influencers were to participate in a street style shoot in correlation to Copenhagen Fashion Week wearing vagabond Chunky Loafer, styled in their own way and post on their social media channels.

TALENTS: Freja Wewer, Ella Karberg, Anna Sarlvit 


OUR TASK
  • -Ideation and creation
  • -Campaign lead
  • -Content production management
  • -Execution
  • -Negotiation 





photos: Søren Jepsen, The Local


August 2020



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julie.hyld@juliehyld.com