Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships


On an evolutionary level, we are all runners, so it’s not like there’s a threshold you have to cross. Running can be used in many different ways, one way is a vehicle for self exploration and a practice for knowledge, wisdom and understanding.

“PRE INTER POST” is the second drop of the collaboration between  Soulland and chinese brand Li-Ning. For the campaign we went to Paris, Lake Como and Shanghai to capture different settings and moods for different runners. For the campaign it was important to include real runnners, so in Paris we worked with runners from different communities that all knew eachother, in Milan/Como we had the couple Lars and Anna, and in Shanghai, Eden was running alone. 

photos: Nikolaj Møller / nahmnahm 

February 2022