Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Salomon S/Lab Phantasm - campaign shoot for Løberen

For this campaign I was asked to create something that could be used at Løberen (danish running store) for their pop-up shop in Copenhagen. The brief as to put focus on the shoe, and make a campaign that Løberen could use on their channels and fit their universe. 

The shoe is Salomons newest road running shoe featuring a carbon plate! The model for the shoot is Frederik Ernst, Salomon elite athlete. 

The campaign was shot in Copenhagen in September 2023. 

Talent: Frederik Ernst
Photographer: Adam Katz Sinding
Production and creative: Julie Hyld 

photos: Adam Kats Sinding (AKS)
Creative direction: Julie Hyld

September 2023