Salomon Running - Soul Trail 22
As a part of my work with Salomon Running, we've been building a community during the year of 2022. Some weekends ago we finished of the year with the final race at Soul Trail in Rude Skov. It's been a pleasure building this community and explore the trails with them - there is so much beauty in the nature around us, and it's an amazing way to feel and see how we're connected to it.
A total of 248 social clippings and a total reach of 6.900.991 divided over 6 races or social runs in 2022.
Concept & idea: Me
Client: Salomon Running
Photos: Jon Hjelholt & I
photos: Jon Hjelholt