Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Salomon Running - Soul Trail 22

As a part of my work with Salomon Running, we've been building a community during the year of 2022. Some weekends ago we finished of the year with the final race at Soul Trail in Rude Skov. It's been a pleasure building this community and explore the trails with them - there is so much beauty in the nature around us, and it's an amazing way to feel and see how we're connected to it.

A total of 248 social clippings and a total reach of 6.900.991 divided over 6 races or social runs in 2022.

Concept & idea: Me
Client: Salomon Running
Photos: Jon Hjelholt & I

photos: Jon Hjelholt