Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Salomon Reelax - campaign shoot

For this campaign I was asked to create something that could be used internally by Salomon as well as for their retail partners, to highlight their newest range of Reelax shoes. A recovery shoe designed to chill in. 

Salomon proposes their new and improved REELAX models – two recovery options – for all yoursummer after sports needs. The two classic Salomon recovery shoes, RX MOC 3.0 and RX SLIDE3.0, are seen in an updated form consisting of seamless fabric which won't chafe, scratch, or rub feetthe wrong way. Each model is delivered in 2 seasonal colorways and feature an oversized EVAmidsole with energy return providing a soft ride for tired feet. Lightweight EVA midsole and stretchmesh upper keep the weight down for minimal energy consumption, for effortless relaxation.

The campaign was shot in Copenhagen in September 2022. 

Talent: Julie Garcia
Photographer: Simon Birk
Stylist: Fatimah Gabriella 
Mua: Anne krarup 
Production and creative: Julie Hyld 

photos: Simon Birk
Creative direction: Julie Hyld

September 2022