Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships


In conjunction with Copenhagen Fashion Week, Patriksson produced four (4) of the RODEBJER shows, making the first entry to the Copenhagen Fashion Week. Patriksson was assigned to handle guest management, press work, dressing of influencers and production in tight collaboration with the Rodebjer team. I, Julie, led the production throughout the different shows. Patriksson led the conversation with all relevant vendors including show venue, backstage team, set design, tech team and photographer. Furthermore, Patriksson handled all guest management including press pitching. 

The show has always had a unique and creative feel to it, that brought another dynamic and athmosphere to the classic scene.

Venues: 2PM backhouse, Maskine Værkstedet (refshaleøen), Den Frie (museum) & Pakhus11 (venue)  

Collaborations: Arne Aksel (curtains), Oliver Sundquist, Sarah Assbring of El Perro del Mar (singer),  Fredrik Paulsen, Oliver Sundqvist, GUBI and &Tradition 

photos: blonde media