Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Soulland x Nike




A head of Copenhagen Half Marathon in September, Nike and Soulland decided to do a small capsule collection, that would not be sold in store, but used for story telling around the friendship of the two brands. Founder of Soulland, Silas Adler, and Patriksson met only 4 weeks before the race to plan and idea generate on a campaign, that took place the next week. All models of the shoots are runners and ran the race in the gear - including Silad, Jacob and me. 

PROJECT NAME: Soulland x Nike 
GOAL: Storrytelling of brands
OUR TASK
  • - Sports Brand Consultant
  • - Creative Direction 
  • - Location Scouting
  • - Negotiate with models
  • - Brand Storytelling
  • - Idea Generation 




photos: blonde media


September 2018


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julie.hyld@juliehyld.com
Running on Cargo