Nike Training Club
To launch the new Nike Training Club (NTC) app, Patriksson Communication was asked to do a physical activity to elevate and communicate the function and use of the app. The aim was to create a training for a limited number of fitness-people, based on the use of the app.
We started the activity with a competition for a place at the training event, to win a spot, you had to use the hashtag #ntcdk, and post as many photos as possible using the app to get in. Our two master trainers was used for the campaign, and had the task to communicate and motivate people to start the competition. To create content for the master trainers media, PC did a photoshoot where we acted as creative consultant and carried out the look and feel. The campaign was carried out through Instagram and the two master trainers blog. In total 500 people used the # and 12 was selected from the campaign, PC reached out and invited 8 influencers personally to the event as well.
To make the whole come together and aligned everybody was given the same shoes and shirts for the event, making the look more professional. Fitness food, drinks, DJ, professional photographer and location has been scouted and arranged by PC.
Lastly, the week ended with a private concert by Danish singer Mø, presented by Boileroom. The event was for all that had used #ntcdk and media & influencers invited by Patriksson.
PROJECT NAME: #ntcdk
GOAL: Elevate the app on the danish market
OUR TASK
- - Strategy & PR
- - Sports Brand Consultant
- - Creative Direction
- - Location Scouting
- - Negotiate and sign
- - Brand Storytelling
- - Idea Generation
- - Invitation and secure members
- - Sponsor negotiation
May 2017
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julie.hyld@juliehyld.com