New Balance had approached Patriksson to do an event during Copenhagen Fashion Week aw19, only a month before the event, we decided to also do a small campaign leading up to the event and launch of a the new shoe.
PROJECT NAME: New Balance 530
GOAL: Support event and show new colorway
- - Creative Direction
- - Idea generation
- - Location scouting
- - Negotiating with models & photographer
photos: Rasmus Luckmann