Julie Hyld


Creative communication
Branding
Strategy
Client management
Social media strategy
Activations
Marketing
c’est moi, Hyld Studio

New Balance 




New Balance had approached Patriksson to do an event during Copenhagen Fashion Week aw19, only a month before the event, we decided to also do a small campaign leading up to the event and launch of a the new shoe. 

PROJECT NAME: New Balance 530

GOAL: Support event and show new colorway 

OUR TASK
  • - Creative Direction 
  • - Idea generation
  • - Location scouting
  • - Negotiating with models & photographer

  • Ne





photos: Rasmus Luckmann 




January 2020


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julie.hyld@juliehyld.com