Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

New Balance 

New Balance had approached Patriksson to do an event during Copenhagen Fashion Week aw19, only a month before the event, we decided to also do a small campaign leading up to the event and launch of a the new shoe. 

PROJECT NAME: New Balance 530

GOAL: Support event and show new colorway 

  • - Creative Direction 
  • - Idea generation
  • - Location scouting
  • - Negotiating with models & photographer

  • Ne

photos: Rasmus Luckmann 

January 2020