Julie Hyld


Creative communication
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LEVIS - ‘Altered’


Curated Streetstyle -
To celebrate the launch of the new collection ”Altered” from Levi’s, and increase awareness of the launch in the Nordics, amongst desired press, opinion leaders and both current and future customer Patriksson Communication created a curated streetstyle with selected influencers, ultimately increasing knowledge and interest of Levis. 
In the begining of Copenhagen Fashion Week, Patriksson Communicated cured the streetstyle photos for Levi’s own channel and the influencers. Besides that PC handled gifting during the day, and had some of the biggest influencers and press drop by the store to see and collect the new Levi’s collection. A streetstyle photo session curated together with Adam Katz Sinding was published socially in connection to the launch of the Altered collection. The photos featured the key styles launched at Levis, and styled by the influencers themselves. A mix of creatives, younger and older Copenahgen cool kids was selected. All known for having a very individual style, and with a creative mind-set to deconstruct was chosen to give the story a trustworthy and authentic local angle.


PROJECT NAME: ALTERED

TALENTS: Bex Fagerholt,  Mads Emil Møller, Frederikke Toft, Josephine Abbeba, Zackharia Khiare & Marie Boda

OUR TASK
  • - Creative Direction
  • - Casting 
  • - Negotiation 
  • - Production
  • - Idea generation




ImIm

AUGUST 2017
Images: Adam Katz Sinding


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julie.hyld@juliehyld.com