Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships



HELMSTEDT SPRING SUMMER 2019




Production & Guest Mngt. 

A Summer Breeze

She has been named “the most visionary young designer in Copenhagen” by Vogue and has received overwhelming attention internationally. Last year, she won the prestigious Magasin du Nord Fashion Prize, which was presented to her by Her Royal Highness Crown Princess Mary of Denmark. Through her effortless designs, playful colors and hand-painted patterns, Emilie Helmstedt explores and reinterprets modern womenswear, while she continues to dream in her fairytale universe. 

Production support & execution / guest management & media relations / idea generation / creative direction / event



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HELMSTEDT AUTUMN WINTER 2020 




Production & Guest Mngt.


A Journey to French renaissance fairy tale

The HELMSTEDT brand was born of humble beginnings, but the brand’s colourful and unique hand-painted womenswear is now hailed across the world starting with American Vogue naming HELMSTEDT “Danish brand to watch”. In a remarkably short amount of time, HELMSTEDT has managed to build a thriving business.  This collection focused on the French renaissance, and took place in the French Embassy of Denmark. 

Production support & execution / guest management & media relations / idea generation / creative direction / event



julie.hyld@juliehyld.com