Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Filippa K Soft Sport - September 2021

Hyld Studio produced a yoga event for Filippa K Soft Sport. The ‘host of the house’, Fie Lindholm, yoga instructor, teached 20 influencers a relaxing hour of yoga, split into two timeslots. After an hour of yoga, juices from Anna & Juicen was served in sustainable packaging. Hyld Studio were lead on the creative concept, production and selection of images.

PROJECT NAME: Soft Sport Yoga

GOAL: Create a community feeling for Filippa K Soft Sport

  • -Creative Direction 
  • - Idea generation
  • - Event organization
  • - Invitation and negotiation 
  • - Seeding

September 2021