Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Filippa K Soft Sport

Patriksson Communication produced a yoga event for Filippa K Soft Sport. The ‘host of the house’, Fie Lindholm, yoga instructor, teached 20 influencers a relaxing hour of yoga, split into two timeslots due to the current covid19 situation. After an hour of yoga, a vegan breakfast and fresh juice were served by .506. Patriksson Communication were lead on the creative concept, production and selection of images.

PROJECT NAME: Morning yoga

GOAL: Create a community feeling for Filippa K Soft Sport

  • -Creative Direction 
  • - Idea generation
  • - Event organization
  • - Invitation and negotiation 
  • - Seeding

photos: Olivia Rohde 

November 2020