Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Christian Eriksen for Euroman

As a part of developing the brand storrytelling of Nike in Denmark, with a focus on football, we pitched a story of Christian Eriksen (a prominent Nike football player) to the main male magazine Euroman. As Adidas is sponsoring most football players in Northern Europe, and really has a front figure here, we did a lot of portraits like this, to establish a expertise of Nike Football in Denmark. 

PROJECT NAME: Christian Eriksen for Euroman 

GOAL: Storytelling of Nike athletes to Danish media 

  • - Sports Brand Consultant
  • - Creative Direction 
  • - Location Scouting
  • - Negotiate with talent
  • - Brand Storytelling
  • - Idea Generation 
  • - Media collaboration 
  • - Article placement 

photos: Jasper Carlberg