Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

BLÆST - SS24 Campaign shoot

Blæst was founded in 2005 in the city of Aalesund. On the 62nd paralell north, Aalesund is a place close to nature with deep fjords and steep overhanging mountains. As the terrain is rugged and dramatic, so too is the climate. Changing weather is the norm, so Aalesund is home to some of the toughest conditions you will ever find in a city. It is from these conditions that Blæst makes its products. 

For this campaign shoot we wanted to highlight the city and the nature combined in simple spring aesthetics! The shoot took place late afternoon and into the setting sun. 

Images: Simon Birk 
Models: Laura Julie Holm & Jon Emil Hjelholt
Make Up & hair:  Rozelle Parry
Stylist: Fatimah Gabriella 

Creative & production: Julie Hyld

June 2023