Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Arc’Teryx - Kombucha trail

Together with Sebastian from Prolog, I have developed an educational project, that includes activations that will hopefully educate the attendees in our planet and the way we are connected to nature. The steps in the educational project is linking up with like-mided brands.

For Arc'teryx we organized a captivating event that combined the exhilarating activity of trail running with the rewarding experience of foraging. This unique event aimed to foster a deep connection with nature while promoting physical fitness and sustainable practices.

Equipped with Arc'teryx's high-performance gear, including lightweight trail running shoes, breathable apparel, and functional backpacks, the participants were ready to embark on an unforgettable journey.

As the runners progressed through the trails, they also had the opportunity to learn about the local flora and fauna from Sebastian. He shared on foraging, highlighting the importance of sustainable practices and responsible harvesting. 

The foraging aspect added a fascinating dimension to the event, as participants discovered the incredible bounty that nature has to offer. At the end of the trail run and foraging adventure, participants gathered to share their experiences and insights over a veetarian sandwich. It was pretty incredible to witness, how that event had an impact in their minds and wanted to share thoughts on sustainability.

By combining the thrill of trail running with the art of foraging, this event showcased Arc'teryx's dedication to outdoor adventure, sustainability, and fostering a profound appreciation for the environment.

Images by Frederik Darre. 

Photos: Frederik Darre 

June 2023