Adidas Running - Pre Raceday
Leading up to Copenhagen Half Marathon, I teamed up with Adidas Running and Jon Hjelholt to capture the atmosphere and visualize the two final hard sessions of getting in race shape.
We/he followed the girls on their session in Copenhagen, and a group of guys doing on an old abandoned airport.
The final creative work consited of 2 x stills and 2 x reels for Instagram.
PROJECT NAME: Adidas Adios Pro 3.0 x Copenhagen Half
GOAL: Getting race ready
ATHLETES: Sandra Strandberg, Victoria Rosberg, Julie Hyld, Asmund Biesbjerg, William Sivert, Christopher Meulengratch, Simon Pyll & Sebastian Clausen.
- - Sports Brand Consultant
- - Creative Direction
- - Finding runners/talents
- - Brand Storytelling
- - Idea Generation
photos: Jon Hjelholt