Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand partnerships

Adidas Running - Pre Raceday 


Leading up to Copenhagen Half Marathon, I teamed up with Adidas Running and Jon Hjelholt to capture the atmosphere and visualize the two final hard sessions of getting in race shape. 
We/he followed the girls on their session in Copenhagen, and a group of guys doing on an old abandoned airport. 
The final creative work consited of 2 x stills and 2 x reels for Instagram.  

PROJECT NAME: Adidas Adios Pro 3.0 x Copenhagen Half
GOAL: Getting race ready 

 ATHLETES: Sandra Strandberg, Victoria Rosberg, Julie Hyld, Asmund Biesbjerg, William Sivert, Christopher Meulengratch, Simon Pyll & Sebastian Clausen. 
MY TASK
  • - Sports Brand Consultant
  • - Creative Direction 
  • - Finding runners/talents 
  • - Brand Storytelling
  • - Idea Generation 




photos: Jon Hjelholt


August 2022


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julie.hyld@juliehyld.com
Running on Cargo