Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand parnerships


Adidas Running - Copenhagen Half Marathon ‘22


For Copenhagen Half Marathon I once again teamed up with Adidas to capture the atmosphere and all the emotions from race day. Behind the lens was Jon Hjelholt to capture the feelings and vibes before and after the finish line, and creating some memories from a race, that you normally never get (lets admit it, we all hate those race photos).

PROJECT NAME: Adidas Adios Pro 3.0 x Copenhagen Half

GOAL:  Capture the feeling at a major race

 ATHLETES: Sandra Strandberg, Victoria Rosberg, Julie Hyld, Asmund Biesbjerg, William Sivert, Christopher Meulengratch, Simon Pyll, Kathrine Højsgaard & Sebastian Clausen. 

MY TASK
  • - Sports Brand Consultant
  • - Creative Direction 
  • - Finding runners/talents 
  • - Brand Storytelling
  • - Idea Generation 




photos: Jon Hjelholt


August 2022


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julie.hyld@juliehyld.com