Hyld Studio by Julie Hyld
Creative communication – Branding – Strategy – Content creation – Activations – Marketing – Brand parnerships


7 Days Active - CPHFW SS23


During Copenhagen Fashion Week SS23, we came up with the idea to host a training everyday during the entire fashion week – just as the name “7 Days Active”. 
We hosted a functional workout consisting of cardio & strenght, a run in collaboration with Office Magazine & Prolog Coffee, a climbing session in Blocs & Walls and lastly an all female HIIT workout.
For the week the brand teamed up with Audi to bring people around in electric cars. 

PROJECT NAME: 7 Days Active SS23

GOAL: Event & Communty 

MY TASK
  • - Sports Brand Consultant
  • - Inviting 
  • - Press release 
  • - Organize 
  • - Agreement with trainers 
  • - Coordination of content 




photos: Bjarke Johansson, Asmund Biesbjerg & Me


August 2022


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julie.hyld@juliehyld.com