I have a degree from The Royal Danish Academy of Fine Arts in Visual Communication. Based on the knowhow and skills I achieved there, I have built expertise visual communication for various wellknown brands and targets.
I am a strong believer in the power of aesthetics and I have been the creative mind behind numerous successful client projects.
Shortly after I graduated from the Academy, I was picked out for a job at Nike World Headquarters and this together with my own projects have connected me very closely with the sports community, giving me insights in both sports and marketing and I have build and expanded my network to people within sports globally.
In my last job as a Creative Communications Manager at Patriksson Group, I was responsible for leading the creative department in Denmark through creative concept and dynamic storytelling.This involved both producing, engaging and creating creative visual campaigns stills & videos.
I have a profound passion for sports and being active, and being an authentic voice for the culture.
Hence by background and passion for sport, I work within the spectrum of sport and fashion, bringing more aestetics to sports brand and sports to fashion, without loosing authenticity. I have worked closely with photographers, stylists and directors in the fashion, beauty and sports industries.
I believe in brand storytelling as a key component, and combining aesthetics and creativity withconcept development, activations, content creation and strategy.
For work, questions or collaborations, please get in touch julie.hyld@juliehyld.com .
I am a strong believer in the power of aesthetics and I have been the creative mind behind numerous successful client projects.
Shortly after I graduated from the Academy, I was picked out for a job at Nike World Headquarters and this together with my own projects have connected me very closely with the sports community, giving me insights in both sports and marketing and I have build and expanded my network to people within sports globally.
In my last job as a Creative Communications Manager at Patriksson Group, I was responsible for leading the creative department in Denmark through creative concept and dynamic storytelling.This involved both producing, engaging and creating creative visual campaigns stills & videos.
I have a profound passion for sports and being active, and being an authentic voice for the culture.
Hence by background and passion for sport, I work within the spectrum of sport and fashion, bringing more aestetics to sports brand and sports to fashion, without loosing authenticity. I have worked closely with photographers, stylists and directors in the fashion, beauty and sports industries.
I believe in brand storytelling as a key component, and combining aesthetics and creativity withconcept development, activations, content creation and strategy.
Skills
- Branding
- Marketing
- Client Management
- Social Media Strategy
- Creative campaigns — stills & videos
- Activations & local events
- Strategy
- Network
Interests
- Sports
- Music
- Lifestyle
- Outdoor/nature
- Fashion
For work, questions or collaborations, please get in touch julie.hyld@juliehyld.com .
Work
Freelance Creative Consultant @ Hyld Studio
Patriksson Group (16’ - 21)
Creative Direction & Communication Manager
Voltwomen (13’ - )
Founder & Creator
Operate (16’)
Graphic Designer
Nike WHQ (15’)
Graphic Design NRG running
Education
Masters in Visual Communication (12' — 15')
KADK / The Royal Danish Academy of Fine Arts
Graphic Design (11’)
Krabbesholm Højskole
Selected Clients & Collaborators
NikeAdidas
Arc’Teryx
Office Magazine
Salomon
Lining
Soulland
Pas Normal Studios
Dickies
Soulland
Rodebjer
Filippa K
Helmstedt Studio
New Balance
DGI / Soultrail
Rosie Lee
Paul Smith
Calvin Klein
Vagabond Shoemakers
Pilgrim
7 Days Active
COS
Saks Potts
Planet Nusa
AIMO
NREP
BLÆST
Vin Super Naturel
julie.hyld@juliehyld.com